2023 March Madnezz
Aligning with the NBA’s March Madness, New Home Star organizes an annual sales competition for our field agents. Every year we revamp the branding, keeping the logo fairly consistent but updating the supporting design. For 2023’s competition, I led the charge on design, creating the brand direction and overseeing all related design tasks.
Some typefaces drawn by hand, including the typeface recurrently used for “Madnezz” below.
Print: Bubble mailers.
Print: Shipping boxes.
Print: VIP Pass Badges.
Print: T-shirts.
Print and digital: Brackets.
Print: Flyer.